On the move
We have moved! The new address is: Mezzo Labs 3rd Floor 50 Britton Street London EC1M 5UP The phone number remains the same: 020 7193 6440. See you soon…
Inspiration: Beck’s Green Box Project
Beck’s green box project has a lovely new site. Built as one long page, the background cube spins as the content scrolls over the top. Just don’t spill your beer… www.becks.com
The obligatory London Olympics post
We were lucky enough to work on a couple of London 2012 projects earlier this year and have followed the development of the 2012 brand closely. Now that the excitement is over and the Olympic hangover has kicked in, Creative Review have an excellent summary of their olympic highlights. This follows on from their earlier ...
Top Five: Icon logos
Perhaps, sometimes, simplicity is best after all? 1. Apple 2. Fred Perry 3. British Rail 4. Nike 5. London Underground
Top Five: Typographic logos
In no particular order (and for no particular reason): 1. Braun 2. Chemical Brothers 3. FedEx 4. Sony 5. Star Wars
Inspiration: Nike Air Jordan
Another Nike site, more parallax scrolling. This time more illustrative with multiple directions, multiple layers and multiple colour schemes. http://www.nike.com/jumpman23/aj2012/
Inspiration: Negative logo space
Pictogram gimics in logos are usually a no-no – FexEx’s hidden arrow is a popular exception: The man behind the FedEx logo I dug out an old bottle of sauce from the back of the cupboard the other day and noticed a rather nice illustration contained within the type: It looks like it’s no longer ...
Inspiration: Nike Better World
It’s been around for a while but this Nike micro-site is a great example of HTML5 innovation in action. The site’s one long page but the parallax scrolling is something else with different layers of content slipping through at different rates: http://www.nikebetterworld.com/about