Inspiration: Beck’s Green Box Project
Beck’s green box project has a lovely new site. Built as one long page, the background cube spins as the content scrolls over the top. Just don’t spill your beer… www.becks.com
Inspiration: Nike Air Jordan
Another Nike site, more parallax scrolling. This time more illustrative with multiple directions, multiple layers and multiple colour schemes. http://www.nike.com/jumpman23/aj2012/
Inspiration: Negative logo space
Pictogram gimics in logos are usually a no-no – FexEx’s hidden arrow is a popular exception: The man behind the FedEx logo I dug out an old bottle of sauce from the back of the cupboard the other day and noticed a rather nice illustration contained within the type: It looks like it’s no longer ...
Inspiration: Nike Better World
It’s been around for a while but this Nike micro-site is a great example of HTML5 innovation in action. The site’s one long page but the parallax scrolling is something else with different layers of content slipping through at different rates: http://www.nikebetterworld.com/about