*Frink : Graphic Design London

On the move

Paul — Mon, 25 Mar 2013 10:11:12 +0000

We have moved!

The new address is:

Mezzo Labs
3rd Floor
50 Britton Street
London
EC1M 5UP

The phone number remains the same: 020 7193 6440.

See you soon…

Inspiration: Rhye – The Fall

Paul — Tue, 27 Nov 2012 15:34:34 +0000

Inspiration: Beck’s Green Box Project

Paul — Fri, 14 Sep 2012 13:48:15 +0000

Beck’s green box project has a lovely new site. Built as one long page, the background cube spins as the content scrolls over the top. Just don’t spill your beer…

www.becks.com

The obligatory London Olympics post

Paul — Tue, 14 Aug 2012 14:31:26 +0000

We were lucky enough to work on a couple of London 2012 projects earlier this year and have followed the development of the 2012 brand closely. Now that the excitement is over and the Olympic hangover has kicked in, Creative Review have an excellent summary of their olympic highlights.

This follows on from their earlier comprehensive pieces about the London 2012 brand:

London 2012: the look of the Games

LOCOG’s marketing director on how it was achieved

Particularly eye-catching were some of the branding applications during the games, helped by the fact that there weren’t sponsor logos all over the venues like most sporting events. Here are a few highlights:

Roll on Rio!

Top Five: Icon logos

Paul — Fri, 29 Jun 2012 13:30:57 +0000

Perhaps, sometimes, simplicity is best after all?

1. Apple

2. Fred Perry

3. British Rail

4. Nike

5. London Underground

Inspiration: Gonzales Solo Piano II

Paul — Thu, 21 Jun 2012 20:28:42 +0000

Top Five: Typographic logos

Paul — Thu, 14 Jun 2012 09:33:54 +0000

In no particular order (and for no particular reason):

1. Braun

2. Chemical Brothers

3. FedEx

4. Sony

5. Star Wars

Inspiration: Nike Air Jordan

Paul — Sat, 26 May 2012 20:22:21 +0000

Another Nike site, more parallax scrolling. This time more illustrative with multiple directions, multiple layers and multiple colour schemes.

http://www.nike.com/jumpman23/aj2012/

Inspiration: Negative logo space

Paul — Sun, 20 May 2012 19:48:37 +0000

Pictogram gimics in logos are usually a no-no – FexEx’s hidden arrow is a popular exception:

The man behind the FedEx logo

I dug out an old bottle of sauce from the back of the cupboard the other day and noticed a rather nice illustration contained within the type:

It looks like it’s no longer being used, though, and HP have reverted back to plain type on their latest packaging. Shame.

Inspiration: Nike Better World

Paul — Thu, 10 May 2012 18:17:23 +0000

It’s been around for a while but this Nike micro-site is a great example of HTML5 innovation in action. The site’s one long page but the parallax scrolling is something else with different layers of content slipping through at different rates:

http://www.nikebetterworld.com/about