We were lucky enough to work on a couple of London 2012 projects earlier this year and have followed the development of the 2012 brand closely. Now that the excitement is over and the Olympic hangover has kicked in, Creative Review have an excellent summary of their olympic highlights.
This follows on from their earlier comprehensive pieces about the London 2012 brand:
Particularly eye-catching were some of the branding applications during the games, helped by the fact that there weren’t sponsor logos all over the venues like most sporting events. Here are a few highlights:
Roll on Rio!